- The 34-year-old actor appears as Raj, a ‘39-year-old Bollywood producer looking for love’ in the advert for PopChips, has now been surrounded by a racism storm after donning ‘brown face’ makeup.
- In the dating themed film he says he is looking for ‘the most delicious thing on the planet’, as well as indulging in appropriately cheesy Bollywood parodying dancing.
- The ad has drawn the wrath of many on the Internet, including Indian-descended rap group Das Racist.
- Blogger and entrepreneur Anil Dash also wrote a lengthy entry on his website about his disgust at the advert.
- The spokesman at the company explained the ad was not meant to be offensive, though stopped short of offering an apology.
UPDATE:
- New york Times reports, potato chips that featured the actor Ashton Kutcher playing an “Indian” character named “Raj” in brown makeup with a sing-song accent appears to have been pulled after drawing heavy criticism from Indian-Americans the day it started.
- The $1.5 million campaign, developed by the chip company Popchips, Mr. Kutcher and the ad agency Zambezi, and promoted by Alison Brod PR, featured Mr. Kutcher as four different male characters looking for love.
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